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Spoke360 is the brainchild of James Alexander, who set up the company – originally called City Vehicle Management – back in 2011. After living, working and driving in London for more than a decade, James knew just how costly and time-consuming car ownership in the capital could be. And although there were countless management and concierge services for property, there was nothing similar out there for cars.

With an enduring passion for anything with an engine, James jumped at the opportunity to try to resolve the issues faced by London car-owners. Using his expert car knowledge and specialist contacts, alongside his extensive property-management experience, he set about designing a service that would alleviate the time, expense and stress involved in owning a car in the city.

Four years on and the business has evolved to become the leading personal car management service in London. From its head office in Chelsea, Spoke360 now looks after members and their cars from across the UK, Europe, the Middle East and Asia.


James Alexander



James has always had a fascination for mechanics, and spent his childhood stripping down old motorbikes and restoring classic cars. After graduating from Exeter University with a degree in Engineering, James worked with the Renault Formula 1 racing team before moving into a more client-facing role in property, working in the most prestigious areas of London. Having seen the potential gap in the market for a car concierge service, he set up City Vehicle Management in 2011 – the foundation of Spoke360.


Dream Car – Jaguar XJ220


Henry Kay



Henry started his career in marketing, helping to grow two start up businesses, before moving to work with a network of international Private Family Offices. Thanks to his entrepreneurial eye and upbringing in a family of car fanatics, Henry soon saw the opportunity a London-based car concierge service presented, and joined forces with James in early 2013. With his marketing knowledge and experience working with high-net-worth clients, Henry was in a strong position to help James structure and grow the business into what it is today.


Dream Car – 1968 Mercedes Benz 280SE





Following a career as a chartered surveyor, David decided to pursue his lifelong passion for cars and joined Spoke360 soon after Henry in 2013. Heading up the Sourcing and Sales side of the business, David uses his in-depth car knowledge to painstakingly curate each purchase and sale for Spoke360 clients. Whether a client is looking to upgrade their day-to-day run-around or sell off a portion of their classic-car collection, David takes the time to manage each stage of the process, ensuring a smooth and seamless transaction.


Dream Car – Aston Martin DB4 GT Zagato